Skincare by Alana is leaving ~$350K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Skincare by Alana
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: ALANA10 takes 10% off your first order
Preview Text: Your 10% off code is inside. Plus a look at what actually works
HERO MODULE
Hero Approach: Direct
H1: Skin That Works
Subhead: 10% off, right now
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Every product in this store has been personally tested by a licensed esthetician. Use code ALANA10 at checkout. It's good for 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here. Staff Picks Worth Trying
Night R1 Retinol Facial Oil Anti-aging treatment that works while you sleep
Brightening Pumpkin Anti-Aging Masque Exfoliates and brightens in one step
Clear Collagen Peel-Off Masque Visible tightening and smoothing in a single use
Vital C Hydrating Anti-Aging Serum Vitamin C that hydrates and fights fine lines
Oil-Free Gentle Eye Makeup Remover Removes everything without leaving a mess
Skin Script Cucumber Hydration Toner Calms and refreshes without irritation
2
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I've been in the beauty industry my entire adult life. I love it. But the store you just signed up for came from a different place than passion alone.
Four years ago, my husband Jared and I were deep in the hardest stretch of raising our son, who has Autism. The financial pressure was real. So was the emotional weight. I needed to build something that could actually support my family while doing what I know how to do.
I'm a licensed medical esthetician. I've spent years testing products, learning ingredients, and helping real women figure out what actually works for their skin. So I stopped recommending other people's products and started making my own.
The Alana Mitchell line launched four years ago with one goal: high-end ingredients, honest formulations, prices that don't require a second mortgage. Since then, we've grown 10x every year. Not because of a flashy ad. Because the products work, and women tell other women.
But the line is only part of what we do. The store carries over 300 brands. The same ones used in spas and dermatologist offices. Every single one has been personally vetted by me or my team. If I wouldn't put it on my own face, it doesn't go on the site.
If you ever want help figuring out where to start, you can call us and talk to a real esthetician. No appointment required. No upsell pressure.
And your 10% off code, ALANA10, is still active for the next 14 days. Use it whenever you're ready.
– Alana
Founder and Owner, Skincare by Alana
3
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INBOX MODULE
Subject Line: 300 brands, every one personally tested
Preview Text: This is not a typical beauty store
HERO MODULE
Hero Approach: Curiosity
H1: Not Your Average Store
Subhead: Here's what makes this different
Cta Button: See for Yourself
MODULE 2: TRANSITION COPY
Most beauty sites sell whatever moves. This one was built by a licensed esthetician who only carries what she'd actually use on a client's face.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What You Get That Most Sites Can't Offer
Infographic: Checklist
- Every product personally tested by a licensed medical esthetician. No ingredient shortcuts, no filler formulas
- Free consultations with a real esthetician. Call and get matched to products that fit your skin type, concerns, and budget
- 300+ professional and spa-grade brands. The same lines used in dermatology offices and high-end spas
- Shop by skin concern, ingredient, or skin type. So you find exactly what you need instead of guessing
- Proprietary Alana Mitchell line. High-end ingredients at accessible prices, grown 10x year over year
- Featured on KTLA. Independently recognized as one of the largest online retailers of organic spa skincare in the US
Products Shown
- Night R1 Retinol Facial Oil. For women serious about overnight anti-aging
- Brightening Pumpkin Anti-Aging Masque. One step to better tone and texture
- Environ Botanical Infused Moisturising Toner. Professional-grade hydration, daily
4
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INBOX MODULE
Subject Line: You browsed but didn't pull the trigger
Preview Text: ALANA10 is still yours. But not for long
HERO MODULE
Hero Approach: Direct
H1: Code Still Active
Subhead: 10% off, 8 days left
Cta Button: Use ALANA10 Now
MODULE 2: TRANSITION COPY
Your 10% off code is still sitting there, waiting. Here are a few things worth a second look.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Worth Coming Back For
Night R1 Retinol Facial Oil The overnight treatment that earns its place on your nightstand
Clear Collagen Peel-Off Masque Pull it off and see tighter, smoother skin in minutes
Image Skincare Vital C Hydrating Anti-Aging Serum Morning vitamin C that actually hydrates while it works
Rhonda Allison Pumpkin Lactic Cleanse Cleans without stripping, gentle enough for daily use
Alana Mitchell Oil-Free Gentle Eye Makeup Remover The end-of-day essential that doesn't sting
Skin Script Cucumber Hydration Toner Calm, cool, and refreshed without any stickiness
5
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INBOX MODULE
Subject Line: Most sites pick products by margin, not merit
Preview Text: Here's how we stack up against the rest
HERO MODULE
Hero Approach: Question
H1: Who Vetted Your Last Serum
Subhead: Probably no one. Here's the difference.
Cta Button: Shop With Confidence
MODULE 2: TRANSITION COPY
Most beauty sites pick products based on margin, not merit. Here's what that means for your skin.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Skincare by Alana vs. Typical Online Beauty Retailers
Infographic: Table
- Product vetting. Skincare by Alana: every product personally tried and researched by a licensed esthetician | Typical retailer: algorithm- or margin-driven, no expert review
- Consultation access. Skincare by Alana: free call with a licensed esthetician, matched to your skin and budget | Typical retailer: chatbot or a generic quiz
- Brand depth. Skincare by Alana: 300+ professional and spa-grade brands | Typical retailer: limited mix of mass-market and professional brands
- Proprietary line. Skincare by Alana: founder-formulated using high-end ingredients at accessible prices | Typical retailer: no house brand or a generic private label
- Skin concern filtering. Skincare by Alana: shop by concern, skin type, and ingredient | Typical retailer: basic category navigation
- Founder credentials. Skincare by Alana: licensed medical esthetician and media personality | Typical retailer: no founder expertise or credentials visible
Products Shown
- Brightening Pumpkin Anti-Aging Masque. Esthetician-vetted, results you can see
- Vital C Hydrating Anti-Aging Serum. Professional-grade vitamin C you can actually afford
6
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INBOX MODULE
Subject Line: She came back after almost 10 years
Preview Text: Real customers, real results. In their own words
HERO MODULE
Hero Approach: Story
H1: They Tried to Switch
Subhead: They all came back
Cta Button: See What They're Using
MODULE 2: TRANSITION COPY
When customers keep reordering the same products for years on end, something is working. Here's what they're saying.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Real Customers Say After Years of Use
Infographic: Numbered List
- "I have been using this serum for many years on my delicate, sensitive skin. It has made a noticeable difference, and anytime I have tried to switch to another product, I always return to this one.". Jeannie R. [on staying power for sensitive skin]
- "I have been using this product for almost 10 years. One of the best!". Benjamin E. [on long-term quality]
- "Absolute MUST HAVE!! Smells great, gives you that clean, plump look.". Synthia [on daily results you can feel]
- "Anything DMK is a benefit to your skin. My skin thrives under this skin care cream.". Ana L. [on skin response over time]
- "Great products! Been using for years!!". Deanna [on coming back again and again]
- "These are the only pads that help my skin, LOVE this brand!!". Synthia [on finding what finally works]
Products Shown
- Night R1 Retinol Facial Oil. The overnight ritual customers reorder on repeat
- Image Skincare Vital C Hydrating Anti-Aging Serum. Years of morning use and still going
- Clear Collagen Peel-Off Masque. The one people grab when their skin needs a reset
7
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INBOX MODULE
Subject Line: ALANA10 gone in 48 hours
Preview Text: After that, it's gone. No extensions
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code gone in 48 hours
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
Your 10% off code, ALANA10, expires in 48 hours. No extensions, no second codes.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Grab One Before It Goes
Night R1 Retinol Facial Oil The overnight anti-aging treatment your skin will thank you for
Brightening Pumpkin Anti-Aging Masque Brighter, more even skin in one use
Clear Collagen Peel-Off Masque Tighten and smooth your complexion in minutes
Vital C Hydrating Anti-Aging Serum Vitamin C that works and actually hydrates
Rhonda Allison Pumpkin Lactic Cleanse A daily cleanser that doesn't strip your skin dry
Oil-Free Gentle Eye Makeup Remover Gentle, thorough, and zero irritation
8
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Hi,
You joined my list a couple of weeks ago and I noticed you haven't ordered yet. That's totally fine. I'm not here to pressure you.
But I did want to reach out personally because that's kind of how I do things. If something felt off, or you weren't sure where to start, I genuinely want to know. You can reply to this email and I'll write back. Or if you'd rather talk to someone, you can call us and one of my estheticians will help you figure out exactly what your skin needs. No charge, no agenda.
A lot of people come to us already frustrated. They've spent money on products that looked good in the ads and did nothing on their face. I built this store specifically to avoid that problem. Everything we carry has been tested. If I wouldn't use it on a client, it's not on the site.
If there's something holding you back, tell me. If you have a skin concern you're not sure how to address, ask. That's what I'm here for.
No pressure at all. But if you've been on the fence, your code ALANA10 is expiring very soon. After that, the discount is gone, and I won't be able to bring it back.
Either way, I'm glad you're here.
– Alana
Founder and Owner, Skincare by Alana
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.